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What is...

A Net Promoter Score (NPS)


Net Promoter Score (NPS) is a customer loyalty and satisfaction measurement taken from asking customers how likely they are to recommend your product or service to others on a scale of 0-10—but there’s a lot more to the story than that.

What is a good NPS score?

Given the available -100 to +100 range, any score above 0 reads as ‘good’ because it indicates that a business has more promoters than detractors.

Top-notch companies generally have an NPS of 70 and above, but if you’re thinking this is the domain of big, global companies only, think again: in 2018, Netflix had an NPS of 64, PayPal scored 63, Amazon 54, Google 53, and Apple 49.


A perfect score of 100 indicates that every survey respondent would recommend a company to someone else—a score that nobody has ever achieved


A CTP Score evaluates a trainees confidence to put the learning into practice.

Its a measure taken immediately after a training session and measured on a scale with a maximum confidence rating of 100%.

What is...

A Confidence to Practice (CTP) Score

Image by Kunal Shinde

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