Being Agile with Purpose + Simplicity
Updated: Oct 30, 2021
Everything we do at work anchors to a purpose, and the best way to achieve that purpose is through simplicity. Learn how this relates to becoming an Agile Organisation
Purpose

Even the most mundane set of activities has or used to have a purpose when it first began. Seeking the "why" should always be the first mission. It's easy to say this than do it because we often get excited with "what" we want to do, the ideas. Sometimes you need someone from the outside to ask you why you think the idea is worth implementing; it's not being judgemental about it but fostering a sense of purpose. The purpose is not to be confused with financial targets; that's more of a goal.
Let us say we are in the Education industry, and there is an idea to implement a new student mobile application that recommends short courses curated from the Internet. The application can improve these suggestions using analytics on preferences and learning habits. The goal set for this application can be to have 40% active users within a year of launching. Exciting, and one can picture much potential.
But why do it?
Let's start with our target market; students in the institution. Why would these students need it? Are we filling a void? Are we solving a problem for them? Getting the answer is not that easy because we need to observe and speak to the actual customers. Many ways of achieving this, but the only formula to remember is patience and not holding on to the original idea.
Simplicity
